I am a results-driven content marketing strategist and copywriter with 5+ years of experience in B2B product marketing and instructional writing. I possess expertise in executing SEO-optimized content strategies, resulting in significant organic traffic growth, improved SERP rankings, and increased brand visibility. I thrive at collaborating with cross-functional teams to align content with business goals, translate complex technical concepts into accessible narratives, and enhance user experiences.
User Experience Writing | Instructional Writing | SEO Writing | Technical Writing | Web Content Writing | SEO Copywriting | Instructional Design |
Trello, Zendesk, JIRA, Statamic, G-Suite, Figma, Fathom, Hubspot, Ahrefs, Moz, Google Analytics, Google Search Console 4, Screaming Frog, WordPress, Confluence, ChatGPT-4, AirOps, Gemini
Content Marketing Manager January 2025 - April 2025
GoCo.io Houston, TX (Remote)
Planned, managed, and executed a large-scale SEO content audit of 600+ blog articles to enhance content and link quality, eliminate content cannibalization, and improve brand and site credibility.
Managed relationships with guest writers and link exchange agencies to scale our content growth and link-building efforts.
Utilized AI to scale content production efforts to prepare for generative search and optimize content for Google’s AI Overview.
Served as project manager for the creation of a large interactive landing page and customer-facing content database.
Lead Copywriter January 2023 - January 2025
GoCo.io Houston, TX (Remote)
Managed and nurtured the organic marketing content strategy for a rapidly-growing B2B HR software company, including researching, planning, writing, and editing high-quality content for a blog that receives over one million monthly organic impressions and over 50k monthly visitors.
Oversaw brand SEO strategy to create and optimize content to build SERP rankings and site credibility, leading to a 3-point growth in domain authority score, 5x growth in organic traffic, and 4x growth of top-10 ranked keywords since January 2023.
Wrote and edited various content, including ad copy, blog posts, landing pages, e-books, emails, customer stories, and other marketing collateral for growth and nurture campaigns.
Collaborated with stakeholders on our product and partnership teams to create product landing pages, UX elements, an email newsletter, and nurture campaign emails.
Instructional Content Writer March 2020 - October 2022
Aceable Austin, TX (Remote)
Wrote and proofread over 100 hours of instructional real estate content for 7 states in an in-house CMS that translated dry regulatory and legal material into lessons that are engaging, interactive, and memorable for students.
Created hundreds of questions that prepare students for both state-mandated tests and real-life scenarios.
Collaborated with our visual design team by writing video scripts and image requests to create videos and visual assets to support and reinforce written lessons.
Wrote articles, landing page copy, and blog posts on driving and real estate products and topics to support SEO improvement and organic marketing initiatives.
Sr. Customer Experience Advisor October 2019 - March 2020
Customer Experience Agent May 2018 - October 2019
Aceable Austin, TX
Addressed student questions about numerous real estate and driving courses in multiple states and explained state processes and regulations.
Provided support for students while closely monitoring trends surrounding new roadside assistance product.
Remotely advised teammates on customer support and processes.
Consistently achieved top overall real estate course sales in 2019.
Sales Support Associate November 2017- August 2018
Madewell Austin, TX
Managed, organized, and maintained store inventory of over 80k units.
Assisted customers with product needs and concerns over the phone and in person.
Processed and integrated bi-weekly shipments of over 1K units.
Assistant Barista Manager April 2017 - October 2017
Barista/Cashier April 2016 - April 2017
The Steeping Room Austin, TX
Actively achieved employee and sales growth during a pivotal restaurant model change.
Trained new employees on product knowledge and standards; supervised existing employees to ensure company standards were upheld.
Consistently maintained a thorough knowledge of vast amounts of inventory and product, including 130+ varieties of tea.
Program Intern September 2013 - December 2013
Institute of Ideas London, United Kingdom
Assisted in organization and preparations for the international debate event Battle of Ideas.
Organized, researched, and wrote numerous topic guides for schools participating in the Debating Matters competition.
Composed letters and emails to send to sponsor companies including Statoil and Jaguar Land Rover.
Bachelor of Arts in English May 2015
Southwestern University Georgetown, TX