The problem: We are seeing a serious year-over-year revenue and traffic decline. Since SEO tactics heavily influence traffic, this work will focus on SEO upgrades to the landing pages.
The solution: Enrich on-page and off-page SEO tactics through quality content, multimedia and keyword opportunities to increase rank and attract quality traffic.
Part of this exercise will be taking a look at those top performers and understanding how we can (1) improve them overall but (2) also improve them in a templated/consistent way.